There are all types of blogs and different people using blogs. There are corporate blogs that are written by a company for the stakeholders, these blogs are mostly informative for news and announcements about product and/or services that the company provides. There are personal blogs that people use for journaling their experiences or aspirations. These personal blogs are to share with the world and their viewers their experiences.
With that being said, depending on what type of blog you are aiming for, will decide what type of strategy and best practice you should use. First and foremost it is important to pick the right person to write the blog(s), if it is a company blog; the goal is to ultimately get new information and/or product out to the consumers. The person(s) writing this company blog should be familiar with the goals and just what the purpose of the blog is, therefore writing it in a specific manner. You want to be professional and informative but you also want to keep the blog light and creative, encouraging people to keep reading and making sure it is fitting for your market.
If this is a personal blog; the tone and language may sound different because the goal is different. In a personal blog, people are reading the blog because they are interested in hearing what you have to say and interested in learning about your experiences and journey. The language doesn’t have to fit a market or be necessarily professional.
For both company and personal blogs, the amount of blogs you post; frequency is important. A stakeholder and/or viewer is going to go to the blog and look forward to reading a new blog. It is important to keep consistency with the blogs, figuring out what is possible for the blog, is it a weekly blog, every other week blog, or a monthly blog? It all depends on the goals of the blog and the time that the “blogger” (person writing the blog) has.
Lastly, making sure that when there is a comment left on your specific blog, that you recognize the comment and engage with the person. Making sure that responses are going to only real comments and not toward a person that isn’t being genuine toward the blog. Blog readers enjoy being engaged in a conversation around the blog, and this is important and this is where a lot of time is spent, where the blogger will spend a lot of time. It is also important to set expectations for the readers of when responses will take place therefore they aren’t surprised and know when their comments will be responded to.
It is also important to connect other social media platforms with your blog. Using Hootsuite to schedule or post a new blog entry onto your Twitter or Facebook page. This allows for your blog to be seen on many different platforms, and can ultimately be read by people who may not have been interested before. It also allows for your blog to get recognition on social media platforms, a lot of blog readers will recognize specific blogs by commenting of them on their Twitter page.
These are best practices for blogging/tweeting; these steps can truly help a blogger or tweeter in being successful. These tips will help a newer blogger or tweeter in recognizing how to start, and what it should look and sound like. It’s important that once a blog or twitter account is started, it’s important to keep it active and not be inconsistent because that is where readers lose interest and hope.
Blogging Best Practices – The Free Beginner’s Guide from Moz. (n.d.). Retrieved April 29, 2016, from https://moz.com/beginners-guide-to-social-media/blogging
Schaefer, M. (n.d.). The Tao of Twitter: Changing your life and business 140 characters at a time.